May 24, 2023
Yes, that question mark in the title was intentional. After 10 years of being in business full time (16 years total), not every week or month or year has been great. And I want to talk about it…and keep talking about it. There’s too much toxic positivity out there and not enough talking about the struggles that we...
May 17, 2023
If the universe doesn’t magically create a space that’s meant for you (because it won’t), you create it yourself. That’s exactly what Jessica Kupferman did when she and co-founder Elsie Escobar started She podcasts back in 2013 and 2014. After noticing that a lot of podcasters were men and “gurus” who...
May 10, 2023
So you think it’s time to bring in marketing support for your business? If you’re finding yourself strapped for time or simply pushing your marketing to the back burner, you’re probably right. But who you hire and how you structure the position in your business is going to have a big impact in your (and your...
May 3, 2023
You’ve probably been on the receiving end of buying a course that didn’t quite live up to the hype that you saw on the sales page. You didn’t get the results you wanted or maybe the course took more time than you expected or you spent more than you planned because of all the “bonuses” (and fear tactics) that...
Apr 26, 2023
It’s not about creating more content or adding more tasks to your ever-growing to-do list. It’s about doing the things that will move the needle most for you. Yes, having a platform where you can demonstrate your thought leadership (like a podcast, blog, or YouTube channel) is important, there are other things...