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The Content Experiment Podcast

Oct 19, 2020

There’s a lot of talk online about marketing for online businesses, and I hear from product-based businesses that they feel forgotten about. I don’t blame them! And even as an online, service-based business, I’ve seen it.

But so many product businesses have seen a huge hit to their income during the season of this pandemic. Brick and mortar shops closed up and even if they opened back up quickly, many people haven’t felt safe to go back in person. Farmer’s markets and other events also closed for much of the summer, which is a busy season for many.

Since I don’t often work with physical product businesses, I invited my friend Sue Monhait of Gift Biz Unwrapped to join me on the podcast. She shares:

  • Why not everyone is born to have a product business
  • How to shift your mindset so you can move past this difficult time
  • The most important thing product businesses can do right now to keep their businesses afloat
  • How Facebook is helping the product business (yes, really)
  • Why your business model matters

Tune in now, whether you’re a seasoned gifter, baker, crafter, or maker or you’re just getting started.

Mentioned in This Episode

About Sue Monhait

Sue Monhait is a business owner, podcast host, speaker, educator, and bestselling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable businesses of her own.

The Ribbon Print Company offers custom ribbon printing systems, supplies, and training so businesses can provide product personalization right in their store or craft studio.

Gift Biz Unwrapped is a weekly podcast, online training, and membership community for women who have a hobby or creative passion. She teaches them, step by step, how to turn their hobby into a profitable business.

She also works with existing business owners who have gotten stuck or are looking for that one thing that’s needed for them to gain traction and move ahead.

As host of the Gift Biz Unwrapped podcast, Sue provides free content weekly to assist those searching for answers on how to start and grow their business. Her book Maker To Master: Find and Fix What’s Not Working in Your Small Business and the accompanying Inspired! Daily Planner are available on Amazon and on her website. You can follow Sue on Facebook and Instagram.