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The Content Experiment Podcast

Jul 19, 2021

I have to tell you that I am SO incredibly excited about today’s episode. I mean fan-girl level excited. 

Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed. 

After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the acknowledgments of Marcus’s book! His book has been hugely transformative for me and the way I run my business. 

Marcus outlines why answering your audience’s questions matters and shares his Big Top Five for how your audience relates to your content. I think you will have a couple of ah-ha moments. I know I have.

Tune in!



Mentioned in This Episode



About Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus "One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc. He gives more than 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”.

Learn more at his website or by following him on LinkedIn and Twitter.