Jul 30, 2020
You’ve likely heard of client journey before. But do you know what it is and why it’s so important to your content (and the overall health of your business)?
Client journey is about getting your audience’s attention, educating them, showing that you’re an expert, nurturing them to purchase, growing their place...
Jul 27, 2020
Email marketing is one of the most powerful marketing tools you can use to connect with your audience, if not THE most powerful tools. But instead of taking my word for it again, I’m excited to bring on Aleia Walker, an email marketing copywriting expert to talk about it with me.
In this episode, we talk about the...
Jul 20, 2020
Building a content strategy is essential if you want to get more visible online. It saves time and helps target your message, and it also gives you so much clarity in your business.
But don’t take my word for it! Listen to what my client and friend Caitlin Faas has to say!
In this episode, Caitlin talks about how she...
Jul 13, 2020
There are certain things you must have in your business--a way to accept payments, a place for your audience to find you, a way for people to contact you. Every business needs these things.
Something else every business needs? A content strategy--a way to get the message out about the products and services you offer....
Jul 6, 2020
You’re looking to diversify your brand visually, so you find some stock images of people who look different from you and throw those up on your social media. [Whew! Right?] Wrong. Diversity is so much more than just making it look like you serve people of all colors, shapes and backgrounds.
This week on the Stories...