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The Content Experiment Podcast

May 1, 2024

As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your marketing arsenal.

Are you making the most of your email list? This week on the podcast, I’m sharing about the world of email list nurturing and exploring how it can help you build stronger relationships with your clients and prospects, convert more leads, and ultimately grow your business.

We've all been there – receiving emails from businesses we don't remember connecting with in the first place. That's why consistency is crucial when it comes to nurturing your email list. But it's not about bombarding your subscribers with daily emails; it's about finding a cadence that works for you and your audience. 

Listen in as I share more about email marketing strategy and discuss the importance of segmentation and creating content that moves leads down your sales funnel.


Key Takeaways

  • Email is a powerful tool for nurturing leads and building long-term customer relationships.

  • Consistency in your email marketing is key, but it doesn't mean sending emails every day.

  • Segmenting your email list allows you to deliver targeted content to different groups of subscribers.

  • Create content that moves leads down your sales funnel, from awareness to consideration to decision.

  • Implement best practices for creating effective email campaigns, such as optimizing for mobile and monitoring your analytics.


Mentioned in This Episode