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The Content Experiment Podcast

Mar 27, 2024

As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics! 

This week on the podcast, I’m talking about the importance of tracking KPIs for small B2B...


Mar 20, 2024

In the ever-evolving online business world, the game has changed. (Or maybe it hasn’t just recently changed, but it’s truly time to take notice!)

It's no longer about amassing a massive following or boasting an impressive email list. The real key to online success lies in creating content that ignites a fire within...


Mar 13, 2024

Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face...


Mar 6, 2024

Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal.

This week on the podcast, I’m sharing why reviewing your budget...


Feb 28, 2024

I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management.

Listen in to hear how...