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The Content Experiment Podcast

Oct 27, 2021

One of the best ways to keep in touch with your audience is through email marketing. (Nope, not social media posts.) Emails meet people right where they are--in their inboxes. But first, you need to get them on your email list.

If you don’t have a quality opt-in (also known as a lead magnet or freebie), go listen to episode 150 first. Then come back here as I share how to promote that opt-in. Because you can’t just create it and expect people to find it. You need to talk about that freebie and offer it to people again and again.

And I’m going to share with you some shortcuts on how to do that!


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