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The Content Experiment Podcast

May 11, 2022

When you talk about what’s important to you and your industry, people will listen. Especially when the message is tied to your mission and vision and it’s something that fills a gap. (No matter what you think about the online space, there will always be gaps. There’s room for us all.)


And while it’s important to do some work to decide what that message is and where you’ll share it, the most important thing is to just start sharing it. It doesn’t have to be perfect and it’s okay if it shifts and changes over time.


This week on the podcast, Carol Cox is sharing how to develop your own thought leadership through the four layers of thought leadership. She talks about her own experience in losing her voice and confidence when she was front and center and how that story connects the personal and connection…which is exactly how to approach thought leadership.


We need more women to be thought leaders and to step up to put themselves out there. And you don’t need to be degreed and credentialed to be an expert at something. One thing that helps? A support system. And the ability to avert your eyes from any comments and criticism you’ll get.


Listen in for more from Carol and how podcasting fits into it all.

Mentioned in This Episode

About Carol Cox


Carol Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.