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The Content Experiment Podcast

Jul 6, 2022

We’ve all made mistakes in business (and…shoot…life!). The goal should be to do the thing, potentially fail at it, then learn from your mistakes and evolve into a better version of yourself. That’s certainly been my goal and I’ve definitely applied this process to my podcasting.


This week on the podcast, Dusty Weis of Podcamp Media is sharing some of the mistakes he’s made in his journey from corporate employee to podcast producer and how he’s used what he’s learned to support others on the same journey.


Everything in the podcasting world is NOT amazing and wonderful and it’s time we start talking about the challenges, misunderstandings, and mistakes. Because if we’re not learning, then turning around and supporting others, what’s even the point?


Dusty shares some of his biggest mistakes in podcasting and gives us a reality check on growing our own podcasts. Tune in now!

Mentioned in This Episode



About Dusty Weis

Dusty Weis is the president and founder of Podcamp Media, a branded podcast production agency for businesses proudly based in Milwaukee, Wisconsin. He's also the host of the Lead Balloon Podcast, Adweek's 2020 "Marketing Podcast of the Year" and a 2022 Webby Award nominee for "Best Creativity and Marketing Podcast."


​On Lead Balloon, experienced public relations and marketing professionals share tales of the do-or-die situations that defined their creative and communications careers—what went wrong, how they overcame unexpected obstacles, and what they learned in the process. “It’s like This American Life for professional communicators,” Dusty likes to say.

Prior to founding Podcamp Media, Dusty worked as the strategic communications manager at the Association of Equipment Manufacturers and the public relations supervisor at Milwaukee City Hall. He got his first job behind a microphone at the age of 17, and went on to work as a reporter and news anchor at WIOD-AM in Miami, Fla. and WTDY-AM in Madison, Wis. He was also a correspondent for the CBS Radio news network. Follow him on Twitter or connect with him on LinkedIn.