Jul 26, 2021
Okay, we’re more than halfway through 2021, are you making steady progress toward your vision? Do you remember what your vision even is?
Life happens! Client work happens. Business happens. And it’s okay to change your mind and your direction if it aligns with where you want to go. The important part is knowing what...
Jul 22, 2021
Planning ahead is important. You know this. But there’s such a thing as too much of a good thing.
That’s right. Not all your content can be planned well in advance. In fact, I recommend that you’re only about 90 days ahead on most of your content.
Why’s that? Listen in! I’m sharing all the things that could go...
Jul 19, 2021
I have to tell you that I am SO incredibly excited about today’s episode. I mean fan-girl level excited.
Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed.
After a few...
Jul 12, 2021
When you’re the one calling the shots in your business, it’s easy to make major decisions—quickly. But if your major decision is a launch, you have to think about your audience. You can’t just wake up one day and ask your audience to shell out their hard earned money just because you decided at the last minute...
Jul 8, 2021
Why are you creating the content you’re creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next?
Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and...