Preview Mode Links will not work in preview mode

The Content Experiment Podcast

Jan 4, 2023

Marketing can feel like a struggle for even the savviest of business owners. You start off DIYing it, then business gets busy and you let it slide. Eventually, business slows down and you know you need to get back to marketing.


In an effort to stay on top of content and marketing, many business owners hire support. And that’s great for consistency, but not so great for cohesion. With too many people managing different pieces of the marketing puzzle and the CEO managing the people, often messaging gets muddled and the whole thing feels disjointed.


The piece that’s missing is one person to oversee it all, to make sure the content is being created, the opportunities are being pitched, and all the automations and offers are firing at just the right time.


I re-learned this lesson over the course of 2022 and I want to share with you why this is an important part of doing business.


Mentioned in This Episode