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The Content Experiment Podcast

Jun 7, 2023

If you’re posting regularly on social media are you actually marketing your business? (Really?) My short answer is no, you’re not. But it’s a lot more nuanced than that.


Sure, social media creates an online presence for you. But the way most people are “doing” social media is not doing anything to help market their business. Instead, they’re simply making more noise.


This week on the podcast, I’m sharing why social media isn’t “really” marketing if that’s all you’re doing, and what to do instead. (Hint: put some of the social back into social media!)

Mentioned in This Episode


Episode 175: How to Use Social Media to Promote Your Podcast (or not)

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