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The Content Experiment Podcast

Jan 28, 2021

Churning out your own content is great, but having the social proof and credibility of a media mention is absolute gold. 

Sometimes, as business owners, we overlook more traditional means of publicity because at first glance it might not seem like the right fit for our company. Or we might not be sure what to do with that publicity once we get it. 

Today on the Stories in Small Business podcast, I’m chatting with Christina Nicholson, a former reporter turned PR entrepreneur, about the importance of getting on local media--even if you’re an online business, how to earn profit from your publicity, how to approach journalists so they’ll say yes and so much more.

Christina is also one of the speakers at The Content Experiment Summit in March 2021. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February.

If you’re listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Full transcript of this episode is available on my website.

Mentioned in This Episode

About Christina Nicholson

Christina Nicholson is a TV host who helps business owners grow by reaching their ideal customers or clients through the power of media without spending big bucks on advertising.

After 10 years as a TV anchor and reporter, Christina started her PR agency, Media Maven. She is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. 

You can follow Christina on her lifestyle blog, Christina All Day, or on her Facebook, Instagram, and Twitter.